CloudCC CRM探討如何在CRM實施中化繁為簡
保障項目的成功實施其實沒想像中的那麼難,那麼如何化繁為簡呢?這裏要提到的就是讓項目變得簡單的兩個前提:
一、對於複雜的CRM(http://www.cloudcc.com)項目可以分階段實施,以縮小每個階段項目所涉及到的範圍。
現在很多的CRM軟件都涉及的非常複雜,其模塊的數量可以跟ERP係統相媲美。如有客戶生命周期管理、數據挖掘與分析等等高級功能,而且對外還可能集成了電子商務、ERP係統、郵件係統等邊緣信息化係統。也就是說,現在的CRM項xiang目mu就jiu像xiang大da海hai中zhong的de一yi艘sou航hang母mu,非fei常chang的de龐pang大da。為wei此ci如ru果guo要yao在zai一yi個ge比bi較jiao短duan的de時shi間jian內nei,在zai企qi業ye中zhong實shi現xian這zhe麼me複fu雜za的de功gong能neng,對dui於yu任ren何he企qi業ye都dou有you難nan度du。
針zhen對dui這zhe種zhong情qing況kuang,建jian議yi就jiu是shi分fen階jie段duan實shi施shi,以yi化hua解jie各ge個ge模mo塊kuai的de難nan度du。一yi口kou氣qi吃chi不bu成cheng一yi個ge胖pang子zi,隻zhi有you慢man慢man吃chi,才cai能neng夠gou達da到dao最zui終zhong的de目mu標biao。如ru果guo遇yu到dao這zhe種zhong情qing況kuang,就jiu會hui建jian議yi企qi業ye第di一yi階jie段duan先xian上shang基ji本ben的deCRM功能,主要就是一些記帳型的內容,如訂單管理、客ke戶hu管guan理li等deng等deng。等deng到dao這zhe些xie基ji礎chu數shu據ju都dou管guan理li好hao了le,數shu據ju的de準zhun確que率lv提ti高gao了le,然ran後hou再zai上shang第di二er階jie段duan的de內nei容rong。這zhe第di二er階jie段duan的de內nei容rong主zhu要yao是shi一yi些xie數shu據ju分fen析xi與yu挖wa掘jue的de功gong能neng,如ru客ke戶hu生sheng命ming周zhou期qi管guan理li、客ke戶hu利li潤run貢gong獻xian率lv分fen析xi等deng等deng。隻zhi要yao基ji礎chu數shu據ju準zhun確que了le,那na麼me這zhe一yi階jie段duan的de作zuo業ye也ye就jiu水shui到dao渠qu成cheng,很hen容rong易yi上shang線xian了le。等deng到dao這zhe兩liang個ge階jie段duan完wan成cheng之zhi後hou,再zai上shang第di三san階jie段duan的de內nei容rong,主zhu要yao就jiu是shi跟gen外wai部bu項xiang目mu的de集ji成cheng,如ruCRM軟件與電子商務的集成等等。如此一步步的來,就可以從邏輯上縮小CRM項目的範圍,最終將CRM項目這頭大象吃下去。
二、需要將需求最大程度的確認下來。
很hen多duo項xiang目mu遇yu到dao的de最zui棘ji手shou的de問wen題ti就jiu是shi用yong戶hu需xu求qiu的de變bian化hua。當dang項xiang目mu實shi施shi到dao一yi半ban的de時shi候hou,突tu然ran用yong戶hu提ti出chu了le新xin的de需xu求qiu,或huo者zhe改gai變bian了le原yuan有you的de解jie決jue方fang案an,此ci時shi會hui對dui項xiang目mu已yi有you的de工gong作zuo產chan生sheng很hen大da的de負fu麵mian影ying響xiang。有you時shi候hou甚shen至zhi是shi致zhi命ming的de。
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