Social CRM的兩個主要的方麵：社會化媒體的營銷和社會化企業協作。未來，隨著社交化的發展，用戶之間
、用戶與企業之間、企業員工之間都需要實現社交化
，可以實現多渠道的無縫協作。

zaishejiaomeitideguanxizhongkehukongzhizhezhudongquan
，qiyewufayongyiwangdefangshilaikongzhiguanlikehuguanxi。tongshi，zaishejiaomeitizhongdeguanxibuzaishijiandandeqiyeyuyonghudemaimaiguanxi，ershiyiyonghuweizhongxindeduoweidudeshejiaoguanxi。suizheguoneiweibo、微(wei)信(xin)等(deng)社(she)會(hui)化(hua)媒(mei)體(ti)的(de)興(xing)起(qi)，國(guo)內(nei)企(qi)業(ye)利(li)用(yong)社(she)會(hui)化(hua)媒(mei)體(ti)營(ying)銷(xiao)的(de)意(yi)識(shi)也(ye)越(yue)來(lai)越(yue)強(qiang)。企(qi)業(ye)漸(jian)漸(jian)意(yi)識(shi)到(dao)
，以(yi)用(yong)戶(hu)為(wei)中(zhong)心(xin)的(de)社(she)交(jiao)媒(mei)體(ti)策(ce)略(lve)對(dui)建(jian)立(li)和(he)提(ti)升(sheng)客(ke)戶(hu)忠(zhong)誠(cheng)度(du)有(you)很(hen)大(da)幫(bang)助(zhu)。企(qi)業(ye)通(tong)過(guo)用(yong)戶(hu)在(zai)微(wei)博(bo)、weixindengqudaofenxiangdetiyanjikoubeichuanbozhongkeyihuoqugengduodezhongchengdu。muqianhenduojiarudaoshuziyingxiaozhanyizhongdeqiye

，youhenduoqiyedouyoubutongchengdudeshibai，youxieqiyeshiyouyuzijidekehuguanxierdaozhizheyangdejieju。shibaidezuidayuanyinlaiziyuqiyezishen，zaihaimeiyouwanquanlejiehaoshehuihuaxinmeitizhiqian，jiugenfengmaomaoshishidichonglejinlai，shenzhidoubuqingchuzaizhegequanxindelingyu
，qiyejiujingyinggaizuoxieshenme，zhinengyankanzhezijigukequeyibubudibaqiyetuixiangleshibai。

社會化客戶關係管理
，很多人都有錯誤的認識，我們來梳理一下：

誤區一：shehuihuakehuguanxiguanlijiushishehuihuayingxiao。shehuihuakehuguanxiguanlizhishishehuihuayingxiaodeyibufen，shiqiyezaijinxingshuziyingxiaozhanyizhongdeyigeguanjianzhendi，liyongshehuihuameitiyuyonghugoutongshizuihaodefangfa，zaibuduanbianhuademeitishidai，meiniandouyougezhongshehuihuameitichuxian，shehuihuakehuguanxiguanlishijiangqiyedeyonghuzaigegeshehuihuameitizhongdejujiqilai，bingtongguofenleifenqunjinxingyingxiao。

誤區二：社會化客戶關係管理就是軟件。很多企業希望提升自己的品牌知名度、產品銷量等等，便向公關公司、媒體機構、軟(ruan)件(jian)公(gong)司(si)尋(xun)求(qiu)支(zhi)持(chi)，寄(ji)希(xi)望(wang)於(yu)一(yi)套(tao)微(wei)博(bo)管(guan)理(li)軟(ruan)件(jian)可(ke)以(yi)解(jie)決(jue)企(qi)業(ye)在(zai)社(she)會(hui)化(hua)營(ying)銷(xiao)中(zhong)的(de)問(wen)題(ti)。隻(zhi)是(shi)把(ba)社(she)會(hui)化(hua)客(ke)戶(hu)關(guan)係(xi)管(guan)理(li)當(dang)成(cheng)一(yi)套(tao)軟(ruan)件(jian)過(guo)於(yu)片(pian)麵(mian)了(le)
，如(ru)果(guo)進(jin)行(xing)用(yong)戶(hu)的(de)管(guan)理(li)、分類、活躍以及日常溝通等等

，這需要策略
、創意、執行等等多個環節支持。

誤區三：shehuihuakehuguanxiguanlishiwannengshenqi。youyixieqiyerenweishibushikaizhanleshehuihuakehuguanxiguanli
，womendepinpaijiutisheng，chanpinxiaoliangjiudazengle。bulunshichuantongkehuguanxiguanlihaishishehuihuakehuguanxiguanli
，womensuozuodeshiqingdoubukenengshiwannengshenqi
，shenzhishibaozhibaibingdeshenyao，kehuguanxiguanlidetuixingxuyaoqiyeneibugegebumendexietiao，zaizhihoudeyingyongshishiguochengzhongyexuyaozaicongzhanlvecengmiankaolv
，erfeiyishixiaoguo。

CloudCC CRM試用通道 >>>